Gucci Girl Blake Lively

 Blake Lively has become the new face of Gucci.

The actress 'Gossip Girl' represent the Italian fashion house Gucci the first to create a new fragrance to the red carpet to represent inspiration from the online brand of the same name.

This is Blake first fragrance campaign ever, and she says it's a great honor.

She told WWD: "Gucci is a staple food it is a brand I have always admired, because it represents for me the power in their designs, their pictures, what they stand for philanthropy, and especially their smell ..... I could not be more proud to work with his heart and Gucci, Frida. "

Gucci creative director Frida Giannini said she chose 24 years Blake "because she loves a girl of extraordinary beauty and a girl, the fashion."

She added: "Although she is still young, she is also very determined, and I liked the spirit ... it can be a diva in the right direction, with a glamorous inspiration."

First Gucci is to launch in late July in the UK before the planned worldwide launch in September.