brands of premium luxury or permission to take Indian airports

NEW DELHI: Several months ago, met leaders of the Italian luxury brand Salvatore Ferragamo with officials at the international airport in Delhi and was impressed by the terminal T3 chic. But travelers learn Ferragamo shoes for the famous Derby wingtip shopping in transit? Well, no, because the company is not setting up shop at the airport soon. "No luxury brand is to be taken seriously, the airports at this time," said Dipak Agarwal, CEO of Operations and Strategy, DLF Brands, which has a joint venture with Salvatore Ferragamo in India. "Travel retail is developing in India, especially in the luxury space. That if our airports are becoming transit points for people traveling across the continents" To find another luxury brand Louis Vuitton to create a hotspot in an airport in India is not a difficult task, but the expansion of the brand is reserved for the centers and luxury hotels. Despite the privatization and modernization of the airports in India, not many luxury brands, upscale establishments have opened, sell exclusive clothes, bags, shoes, watches and jewelry. While some say it's because airports in India still needs to become global standards, the other the blame on the profile of Indian travelers. "Our airports should be upgraded to meet the needs of the luxury brands. In addition, travelers, the Indians are to buy products such as whiskey, cigarettes and perfumes at airports, but not high-end clothing, watches or jewelry," says Tikka Shatrujit Singh, Chief Representative in Asia for Louis Vuitton. "The consumer profile is very important. In India, it takes a long time for a luxury brand premium for a business more profitable airport. It is quite difficult," admits Romy Juneja, Commercial Director, Delhi International Airport. Among the top brands in the free zone currently Hugo Boss, Mont Blanc and Swarovski. With regard to the cost of operations, brands should pay more to be at airports. "A business at the airport the best view, but the cost is easily double. There are also other issues such as security checks and odd-hour service for the employees," said Yashovardhan Saboo, CEO of Ethos Swiss Watch Studios. Ethos sells watches from over 50 brands. Monthly rent broadband airports 6000-12000 per square meter, said Amit Arora, managing director of retail buddy who bought the lease sale area of ​​the airport operator to brands. "There is a market for semi-luxury and luxury low categories such as perfume, alcohol and pens that cost less than 10,000. There are very few people buy luxury goods at airports in India and it takes 10 years to take off," says Arora, whose company manages the retail space at airports in Delhi, Mumbai and Hyderabad. LVMH brand Tag Heuer is also in stores in Delhi and Bangalore airports ethos sold. However, the group that has autonomous branches Tag Heuer at airports around the world, not in India. "We first want to make our doors to the existing airport (point of retail sale) to be successful," said Franck Dardenne, CEO, LVMH Watch & Jewellery India. TAG Heuer has 95 retail points in India, while Dior Watches Zenith has 16 and has seven in the whole country. "You will not sell a lot of luxury watches in national airports now, customers shopping in their town where they know they can get the service, favor," said Dardenne. Even luxury Genesis, which has many brands like Paul Smith, Bottega Veneta, Canali, Burberry, Jimmy Choo and Armani, not even a single store in airports.