luxury retailer opens its first store in Westfield Bay Area

  Luxury jewelry retailer David Yurman opens a flagship store in the Bay Area this November in Santa Clara, Westfield Valley Fair Mall

The company's decision to open its first store in the market in Silicon Valley - and not in the vicinity of San Francisco - is remarkable, said Gavin Farnam, Westfield Valley Fair Mall Senior General Manager.

"It is significant that these prestigious luxury retailer has chosen the heart of Silicon Valley in California for his first North," Farnam said in a statement. "People, culture, diversity and talent make Silicon Valley attractive retailers at the moment."

Farnam announced additional insight as to why retailers in the area now moved in a Q & A Business Journal earlier this month when he said he expected more ads supplements luxury shopping center said in the coming weeks.

Construction will begin soon on the new store David Yurman luxury wing of the mall, the overhaul currently.

The jewelry company is the latest of several recently announced additions. With others, including newly opened Burberry, TAG Heuer and Wolford