Rejoice lovers of luxury Miami Design District to take Bal Harbour

  Women, welcome to your wonderland. Bal Harbour Shops, you've been warned.

Invite diamond glitter balls in a window Cartier, Louis Vuitton bags in leather signature from across the street and another window appears Hermes silk scarves.

CBS4 news partner The Miami Herald reports that this is the scene that greets visitors to the Miami Design District, the district begins its spectacular transformation of the new hot spot for luxury shopping.

Cartier Celine and just opened their doors. Louis Vuitton is the 19th Be October. Hermès and Christian Dior Homme is currently under construction. Behind it is Pucci. Comes at Art Basel and the holiday season, it should be between 8 and 10 luxury brands corridor adjacent to the Design District Street Northeast 40 years.

These openings are a sign of the rise of Miami as a fashion destination.

"For most luxury brands of Miami is one of the three major markets in North America, including New York and Los Angeles," said Valerie Chapoulaud-Floquet, president and CEO of Louis Vuitton North America. "The Miami market has grown faster than the rest of North America."

For decades, the Bal Harbour Shops offers the only option for luxury Miami-Dade County. But more, it is a shop in the market have enough for these luxury brands.

"Miami was sold at luxury trade because of the strength of the local markets and the growth of tourists in Miami," said Emmanuel Perrin, President and CEO of Cartier North America. "This market can be many Cartier boutiques. It was only a matter of time before the luxury market has developed. Everybody was waiting for the right project to come."

Louis Vuitton and Cartier Bal Harbour Shops two left last summer because the center no place for them to grow. Retailers could also open a second store within 20 miles if Bal Harbour owners got a piece of the turnover of the new market.

Now Louis Vuitton has opened another store in the Aventura Mall and Cartier is to assess the market. It's all part of a game of musical chairs taking place, ending the monopoly of the Bal Harbour, which controlled the market of luxury retail since 1965.

In 2014, developer Craig Robins is expected that 40 to 50 luxury brands to create the Design District, a new urban destination for fashionistas. Already underway in the region are about 30 tenants, including Fendi, Bulgari, Pucci, De Beers, Zegna, Tom Ford, Burberry and Marc by Marc Jacobs. They will. The original fashion district tenants Christian Louboutin, Marni and Martin Margiela

"We're starting to build a critical mass," says Robins. "We continue that brands increasingly interested in coming to see. This is an exciting time for the Design District. People feel the power transfer and the integration of fashion with art, design and food."

Many brands are giving space in Bal Harbour, including the International Council of Shopping Centre has recently designated the mall leading manufacturers in the world. But they say they do not believe that the move will have a negative impact on their business.

"We have a smooth transition," said Vira V. Capeci, President of Céline. "Our customers have followed us to this exciting city."

Currently, the name champagne in a Showcase Bronze Cartier seem a little out of place, as the transition region one. But soon Louis Vuitton is a dramatic statement on the street with a window of a piece of original art graffiti artist Marquis Lewis, known as Retna be covered.

There may be a crisis of growth in this area be gentrification. Consumers are willing to thousands of dollars on jewelry, handbags and clothes to spend just a few blocks from some of the poorest neighborhoods in Miami?

Cartier, a guard stands nearby looking at an offer that includes a rare yellow diamonds and $ 310,000, diamond-encrusted panther pendant and chain.

"I like the idea of ​​an urban area where you crackheads Cartier here and there," said Denia Roth, residing in Miami. Genuine lunch this week at Michael in the Design District "Diversity brings all the world."

Retailers have more freedom to design the look of their stores and open more big showrooms offer a greater variety of services. New Cartier boutique is three times larger than had in Bal Harbour.

And these stores are just the beginning. Cartier and Louis Vuitton are among the brands by. Several temporary locations until they design and build flagship stores If these stores opened in 2014, they should be one of the biggest brand shops "outside of Manhattan United States.

"We want to take our clients to the next level and serve our customers with comfort," said Perrin.

Louis Vuitton said it was important that one District in the early design.

"We want to be part of the construction of a story, part of our pioneering spirit," Floquet Chapoulaud said. "We believe that we will be able to communicate with a different clientele, the younger, fashionable and more open to art and culture."

By 16 percent in the first six months of the year compared to the previous year - even if it began a year ago, Louis Vuitton and others, go Bal Harbour, Matthew Whitman Lazenby running partner that same-store sales continue to grow says.

But Lazenby said his family has had a change of heart to allow tenants to stay in Bal Harbour, yet to open a second restaurant in Miami-Dade County.

"You can not deny it was a request of more than one tenant," said Lazenby. "Miami has a point in its development where more than one business can be achieved sustainably. We try to adapt to the market and to the needs of our tenants' needs."