European fashion buyers turn to Nigeria

A model struts the runway wearing a dress that newsprint in this megalopolis of Africa, where international buyers flows from high-end fashion across borders securities dark, looking to discover the next new thing. Prada Bags On Sale Efforts have been made to transform Lagos, a city with a fearsome reputation, a fashion destination. They reached new heights MTN Lagos Fashion & Design Week, which took place from October 24 to 27 and drew European haute couture brands such as Selfridges in the UK & Co. in Munich MyTheresa.com base Nigeria for the first time Ituen Basi newspaper inspired Spring / Summer 2013 collection was highlighted among the 39 collections later in the big city fashion week. The collection of the Nigerian brand evokes fun and glamor through the use of print and color - qualities that come to define the local fashion scene dynamics. Wider platforms with local brands and international retailers are eager for something new, designers and buyers see opportunities for cooperation. "There's something about the freshness, the unknown, the possibility of a new brand, the springs in the spotlight .... This interesting people outside Nigeria," said Omoyemi Akerele, the founder and creative director of Fashion Week. An encouraging response from African-inspired designs from leading Western labels gives the buyer confidence that a straight line from the continent also sell designs. "Was in the past few seasons, there is a strong tendency for the pressure," said Bruno Barba, Brand Public Relations Manager at Selfridges. "If you look at Burberry collection inspired from Africa in recent years, there were Vivienne Westwood, Paul Smith .... you have that inspiration quite common today So for us it was interesting about this trend. It has its roots in Africa." MyTheresa.com online retailer that ships "best designer clothing, including Miu Miu, Givenchy, Lanvin and Isabel Meron customers in 120 countries, is also on the lookout for products which sell well in Nigeria. The company hopes it will be omitted from the competition in a rapidly evolving industry. "For me, Nigeria is a pleasure individualism" of the Corporate Purchasing Director Justin O'Shea. He also said that MyTheresa.com be closely caught up with designers and tailor products to their customers, if necessary. Previously, several Nigerian designers have contributed to the West African country in the world map of fashion. Deola Sagoe has been recognized by U.S. Vogue editor André Leon Talley and Oprah Winfrey. London-based Duro Olowu is one of the most popular designer of Michelle Obama. Maki Oh Solange Knowles dressed American singer and actress Leelee Sobieski in his workshop in Lagos. Developed Jewel By Lisa, also dressed celebrities, limited edition skins BlackBerry and jewelry cases, the Canadian manufacturer Research In Motion Ltd. Could bring in search of Nigeria urgently needed new clothes to a global audience to meet, it might also love Nigerian customers. Although the majority of the nation lives on less than $ 2 a day, wealthy elite of the nation, have a growing appetite for brands plateau. Shops of luxury goods is increasingly open in a country where the wealth apparently free screens are the norm. "Nigerians are our top 10 spenders foreign customers," said Barba. "It was good for us to try to inspire a response that would appeal to them and are they are already buying, almost like an acknowledgment that they are an important part of our customer base."