High Fashion, No airbrush

Like most women, Tina Hines size - an 8 - and she has her list of clothing that actually looks good on her. Side pockets are (they look their hips too wide). Tops are difficult (she needs to wear a bra). Are well-defined waist, and she likes to accentuate her curves a little lycra. Despite knowing all this, when online stores, it's always confused. Models are usually rail thin and flat-chested - not like them. "Someone who helps an A-cap me because it definitely put a little differently," said Ms. Hines, 44, a life coach in Franklin Park, NJ Chanel Outlet Well, for women like Ms. Hines rent e-commerce site offers to pursue a remarkable solution: exchange models with ordinary women and allowing visitors to women of a certain age, size, look for the same weight and size bust to see how this Dress like a man who looks like him looks. Think of it as crowdsourcing design. Rent new approach to the airstrip, the Friday is the last example of a retailer's rejection of the idea that women want fancy introduced when shopping. Instead, it presents the reality, catering to women who are tired of photoshopping, airbrushing and the headache back several dress sizes. The start-up Quincy offers clothing with different lengths, sizes, bust and waist. Me-Ality scanner in shopping malls, women's bodies fit trademarks malls installed. Clothes Horse sold to retailers algorithm and a quiz in order to customers, advise what size will fit in clothing trade. Hire of the track, but it takes a little further. Users of the site can already uploaded photos of herself in the dress -. Track leases formal dresses and accessories for a few days, about 10 percent of the sale price And women can register their size height, weight and chest next to their comments. Visitors can now do-women-like-to see me looking, asking questions to other carriers, and choose the real life of women as models wearing the clothes to see. (Although not rent track get rid of the images of models that will allow consumers to move images and comments from real women instead.) As the track began to Rent allows users to upload photos to a year ago, not only because more than half of those who volunteered their opinions weight and size of the bust, but the site also showed that. conversion rate for shoppers who was clicked on current pictures twice shoppers who clicked on the image of the model "Women are smart, you know that Gisele everything is fine, you do not look like Gisele," said Jennifer Hyman, CEO and co-founder of the line rental, which in 2009 launched in New York and was in life. Thrust into the real world of images, however, could upset some luxury brands to sell the titles to rent. "If you have a luxury brand, in my opinion, to not be accessible - it is a dream, it is the endeavor," said Marc Beckman, founder of Designers Management Agency, the agreements for designer Oscar la Renta and Stella McCartney has negotiated. While kissing pictures of customers have significance for mid-price brands, he said it was at the upper end of the work. "There is a lot to risk," he said. However, high-end fashion was more inclusive: Ralph Lauren is a plus size model introduced in a campaign and other designers plus-size lines. Lanvin designer and real people in an advertising campaign. While Ms. Hyman said she applauded Lanvin for women with the help of models that are not, the design house has gone so far. "They hunt, they published it touches - that's not true," she said. "We say," Any woman can get an idea. "(Rent the Runway screens for nudity and offensive, but otherwise all is well.) "We will see a continuous and regular," said Kelly O'Keefe, a professor at Virginia Commonwealth University's Brand Center, pointing to sites like Threadless users who have photos. "It has the advantage for the consumer to see how something looks from real people, which is very attractive, and it has the advantage that include the brand to real users, which is excellent L. Disadvantage: The humans are imperfect types ". Reader-submitted photos look like a bunch of feel-good photos on the refrigerator of someone with an overview of the different life -. And body types Nearly 300 women have uploaded photos of them on the site of the track in a gold, floor-length strapless Badgley Mischka, which rents for $ 125. These include a woman leader of a Marine Corps Ball, another for a ball posing against a "You're in Steelers Country" banner, third, the Zulu Ball in New Orleans bear. Laura Sartori, a planner of goods 24 years in Bentonville, Arkansas, has said it depended on other users to see photos, what a great woman like her. "Look at real girls, you can get because it's not the picture perfect and a perfect model of a better indicator of the look that the dress," she said. Mrs Sartori was recently display its own review and happily donated his own height, weight, bust size and body type. "Makes I see that it is useful for the people, so I do not mind," she said. Rent on the track, the revised website users to pose questions to the owner of the real life that the heel height you that wearing? Do you wear Spanx? Work as maternity dress? All this, of course, could not remove the stamp of a luxury product. "It's not the local girl who lives in your area and a Gucci jacket, a martini in his hand and a cigarette - he is the top model in Paris, shot by better photographers," said Beckman. Kylie Murray had some concerns when she was going to hire a sequined dress DVF summer and took so many pictures of other women in the same dress. "It's a part of me that was a little discouraged, because if anyone can wear it, it makes it so special?" Said she. On the other hand, said Mrs. Murray, 25, who works in merchandising in Manhattan, they dress 5 feet and 100 pounds, and small images of women were helpful. Actually avoided Mrs. Murray now rent dresses that do not have rail criticism multiple photos. Ms. Hyman said that moved focus to the imagination of designers. "Real women are ambitious, if they are not satisfied and have fun," she said. "We believe that if they think it is ambitious, that the industry was wrong." She said, knowing no markings removed goods from the page on which users began to promote photos, and while some brands not their stuff on Rent the airstrip, most designers at "that our brand is about Search for customers in their brands - we think we are a gateway to the fashion, "she said. Ms. Hines, for his part, was eventually appointed to rent the track when. A dress for a company involved She found a coral Rachel Roy sheath with a square neckline, fitted waist, and a little stretching. However, she said that she was so sure of him, for there was no criticism of women who resembled her. Dress form - but ordered a size other than backup, just in case.