fast food joint to launch a perfume

The  whole concept started out as a Authentic Prada Bagsjoke on the brand's Canadian Facebook page in August when they asked 'Do you love the smell of a box of Pizza Hut pizza being opened? We thought so. If that smell was a perfume, what would it be called?'It's not the first fast food joint to launch a perfume, there was Burger King's ill-fated Flame fragrance a few years ago. Fast food fragrances may well be pushing the whole foodie fragrance thing too far but edible aromas play a huge part in the perfumes we wear. Jo Malone Black Vetyver Cafe Cologne, ￡38, has the aroma of roasted coffee beans, while Lady Gaga's Fame, ￡24.50, includes honey and apricot, for example.

We discovered it was hard to match the smell of Prada Laptop Bagfreshly baked bread, but it smells somewhat close,' said Pizza Hut’s director of marketing, Beverly D’Cruz. While you might not want to wear the scent, you could use it as a room spray, however as D'Cruz quite rightly pointed out, 'one could–but think how disappointed you’d be if you walked into a delicious-smelling-pizza room only to find that there was no pizza to be had.'

Their latest tanning offering comes in the form of a super-luxe spray tan available exclusively at the Beauty Workshop in Selfridges, London. Aptly named the Diamond Tan, the treatment involves a layer of St. Tropez’s signature tanning spray before a delicate mist of diamond dust (Yes, containing real diamonds!) that promises to leave skin luminous and glowing. Customers will also take home an atomiser containing loose diamond powder so they can top up their skin sparkle on the go.

Thought diamonds were just to be worn on your fingers, ear lobes or around your neck? Think again. Thanks to St. Tropez, the newest way to wear diamonds is all over your skin.

But as the world’s most expensive tanning Prada Messenger Bagstreatment to date with the hefty price tag of ￡200, will you be rushing out to get it?