'Slow Mode "is taking off

       Dress floating tie-and-dye hemp for clean and functional designs of Stella McCartney, ecofashion road was not always paved with good intentions, many style and socially responsible and environmentally friendly clothing. But the collapse in April Rana Plaza building in Bangladesh and the deaths of more than 1000 workers, again turned her eyes focus on the poor working conditions often found in the clothing industry and the urgent need for sustainable change.

In 2012, South Africa sisters Kim and Natalie Ellis has an organic and ethical label, carpentry, they hope that created the process of change contribute. Growing up near Durban Amanzimtoti, a small town "with a great sense of community," Ellis sisters spent some time in London submerged to discover before returning to South Africa, "a wealth of extremely talented women, because of the fall of the [local ] textile and manufacturing industry [were] highly skilled yet unemployed. "

The joinery is born when the fusion promoting cooperative fashion women based in the Cape Flats and design skills Sisters Ellis.

Reach their Spring / Summer 2014, the "slow mode", with the main trans-seasonal pieces: "Our shirt kimono Kita swing fluid and can be worn open at the top of your summer bikini, or buttoned with bolo tie for a bohemian Winter look. "

This year the brand was chosen to be available online in the emerging field of design and creations Indaba is coming soon.

Where did you hear about fashion?
Natalie: The London College of Fashion.

Kim works in London as an office clerk in both the design team and creative director of Burberry, Christopher Bailey, and as assistant to Jimmy Choo.

What's great role model for you?
Kim Coco Chanel with eclectic street style risky Shoreditch mixed classics.

What do you think are essential to a large collection of "green"?
Kim & Natalie: respect for the environment and the introduction of environmentally conscious methods through the use of environmentally friendly materials wherever possible: fair trade, sustainable production methods, made by hand, as far as possible support local artisans and producers in cooperation with designers and craftsmen in the search for alternatives to the fast fashion [and] Designs that. at the fashion consumer

Ethical and organic can be sexy, exclusive and natural.

What is your mood board right now?
Natalie: curry powder. We love the fall colors of mustard, burgundy and navy.

Where biological tissues in South Africa?
Kim & Natalie: sourcing local organic tissue is quite difficult. Tony Budden Hemporium currently leads a research program on the exam Rapula Farms, which operates locally grown hemp products. We visited the hemp fields just outside of Cape Town, and it is a great project.

What are the greatest opportunities for a fashion designer in South Africa?
Kim & Natalie: We are blessed with an industry that allows you to play and experiment, but at the same time for the trip. Our cultural heritage of craftsmanship and design means that we can use these tools to empower and create beautiful authentic pieces.

What do you think of fashion in South Africa?
Kim: Inspired is real and raw and designers make it possible. There is an upward movement of street studio. It's shameless, refreshing and authentic.

In Africa is the city that best represents local mode?
Natalie: Johannesburg is an eclectic show. Street culture mixed with high fashion, African Style!

Which city is the world capital of fashion?
Kim & Natalie: We're in London for his filthy,'' I do not care'' attitude of the road.

Designers that inspire you?
Kim & Natalie: Vivienne Westwood, Safia Minney (founder and CEO of the fashion brand People Tree) and fashion designer Katharine Hamnett for their militant approach to fashion. Orsola de Castro (ethical fashion designer), known for its dynamic Upcycling ethos. Carla Fernandez, for his work with local Mexican communities stressed the importance of culture in fashion.

What is your favorite destination?
Kim & Natalie: intact at the weekend, rustic West Coast, surfing every day with friends, cooling Diemersfontein Pinotage, good food and games around a fire at night.