mesh American fashion in Beijing

    "We went to the Great Wall and went down the slide twice!" Called Marchesa designers Keren Craig at a party that the Chinese retail impresario Silas Chou and her daughter, Veronica Chou, hosted at his home in Beijing Friday. While his design partner, Georgina Chapman was absent, Craig was written by Jack McCollough and Lazaro Hernandez, Proenza Schouler and Rag and Bone David Neville and Marcus Wainwright, joined all of them traveled as part of the CFDA Fashion in the Far East / American Vogue China Fund initiative. Started in 2012, the program aims at a cross-section of American design in the growth market China to introduce.

Earlier in the day, the trio of American brand presents its Fall '13 lines, restore the Ming Dynasty City Wall in the heart of old Beijing. Each collection has been assembled on a clique of Chinese models, including Liu Wen, Wen Ming and Xiao Xi.

"These designers represent the diversity of American fashion, contemporary wear haute couture and the red carpet," said CFDA CEO Steven Kolb. "For us, China is the great unknown market," he said added, noting that CFDA in the next five years to expand its overall programming.

The Rag & Bone boys revealed that it was her first trip to Beijing. "No one speaks English!" Joked Neville. "But seriously, we clearly see opportunity in China. There are only a few other jurisdictions, we focus our activities on the first, as the United States and in London." Marchesa The team hopes to introduce a new second-line Marchesa-travel market since August, Proenza Schouler, and plans to continue learning about the Chinese market. "There is certainly room for growth," said Hernandez. Each label is now in multi-brand retailers such as Lane Crawford, Joyce and Great China, and no provision for a mono-brand store saved Autonomous soon.

After the evening he mixed with the likes of Vogue China editor Angelica Cheung, the wife of U.S. Ambassador to China, Mona Lee Locke and Chinese actress Carina Lau, Veronica Chou hostess jumped out of a plane with his father in New York. "We have seen the trend of European luxury brands in the Chinese market, but the time is coming ripe flourish of contemporary American brands such as Chinese consumers are increasingly curious and mature," she offered before leaving. "This should never have happened ten years ago!"