Rachel Zoe is launching a "smart" game mode, where users can dress in designer clothes and digital competition for price caps

      Rachel Zoe has launched a mobile game mode called Covet mode, in which players take part in competitions to styling and Online Currency win real prizes.

The iPhone and iPad, which starts next month, allows users to dress up virtual avatars in outfits during the season from the likes of Cynthia Rowley, Sigerson Morrison, Rebecca Minkoff and Mara Hoffman.

And if a player likes his virtual view, they can in real life through links, buy each item of digital connection.

"Everyone knows that I am completely obsessed with fashion, style and something glamorous and beautiful, the designer told WWD.

"I think everyone can and should have style, and what better way to experiment and play with it online?

Covet mode allows users to compete in challenges of daily styling, where the winners are selected by a voting system based on user.

However, many will be judged by experts, like Ms. Zoe.

And any challenge to a particular topic based, such an epic journey Road, Hamptons White Party or walk on the beach.

Ms. Zoe said she was very surprised at how "real" view of the scanned player avatars impressed Products

"This is a very clever game - it's not dumbing down fashion," Ms. Zoe, who has teamed up with crowd-Star to produce the game said.

"You can learn more about fashion to interact with the fashion you buy it and use as a springboard for fashion," said Jeffrey Tseng, CEO of CrowdStar.

"We are here to bridge different worlds. You're style, sharing and shopping.

And as a marketing tool for fashion brands are the advantages far-reaching.

Since the user to mix and match their appearance designer, CrowdStar records this data to find specific models in popular styles, colors and prints, for example.

"We can see if some brands or models or colors are used a lot in New York City to Los Angeles, Tseng said.

"We can see if certain types of shoes with a high-Joy, for example, and what kind of bag is often used to complete a look are paired.

Meanwhile, Uri Minkoff, CEO of Rebecca Minkoff, said that "the idea that consumers play with digitized versions of our real product and then be able to buy it seemed like the perfect storm."