2013年7月6日星期六

The perfumer Chanel steps down


       According to WWD, the fragrance is Jacques Legend Polges as a perfume designer for Chanel, where he has 35 years to resign.

If you have not heard of Polges, you would certainly feel his work. Third, perfumer of French fashion house he created masterpieces, including Coco Chanel, Coco Mademoiselle, Egoiste, Chance, Chanel Blue, Chanel No.5 Eau Première, exclusive perfumes and Allure - his preferred.

And then of course there are great works of art that he created for other fashion houses including Dior Christian Dior, Viktor & Rolf Flowerbomb for Jimmy Choo Jimmy Choo and. It is probably one of the best modern nose.

Chanel told WWD Polges had occupied a dual role: "First, as guardian of the single olfactory heritage of the brand and secondly as an innovator in adding new facets of perfumery style home and also serve as a reference for the development of contemporary perfumery."

And a line-up of fragrances exquiste, the 70-year-old also has a dining awards, including the prestigious International Perfume 2009. And while Chanel not released any details about the time of his departure, she made about who will try to fill his shoes monumental.

How many fine art, perfume is one such device to hereditary tendency - and hence the position given to his son, Olivier. And with roots in Avignon, near Grasse - the perfume capital of the world - their line of scented blood is stronger than the other.

Olivier Polge, the International Flavors & Fragrances perfumer since 1998, with a career that fragrances Burberry, Christian Dior, Giorgio Armani, Chanel Fragrance joined in September. He worked with his father and other perfumer Christopher Sheldrake - another remarkable force in the world of fragrances.

Polges junior takes over the role with a certain responsibility. Although it is expected that new miracle for Chanel to create, it is undoubtedly the fight of his father against the overpopulation of perfume to wear and stories related to it.

Speaking of perfume WWD back in 2011, Jacques Polges felt "there are too many today has become so easy, everyone starts., But they are also commonplace, where they are sold, or when you open a magazine now, it is full of fragrances. We try to fight them here [in Paris], but we are also led by the waves of the market. So now we only talk of global flavors., it was an American Perfumery has different criteria in France. Traditionally in France meant good taste with some discretion. In America, and I'm speaking in general terms, the idea was more than the smell is a little expensive, so you should really feel. "

"Today marks national brands have replaced and do their fragrances worldwide traditions." No pressure Olivier.




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